A few thoughts on why "get out there and sell yourself" is usually bad advice for those reentering.
First, what's being sold isn't "you" it's SERVICE. Somewhere along the job search path this was either forgotten or left by the wayside in favor of a flashier approach.
Second, employers don't care much about "you" but they do care what you can do. The HOW of what you do refers to SERVICE, the WHAT is connected to specific SKILLS and EXPERIENCES.
Third, "sell yourself" doesn't fit with a straight-up honest discussion about your BACKGROUND PROBLEM. Efforts to pitch yourself will be seen as bait-n-switch once the details come to light.
Motivation is important but it's far more than (just) pumping up the troops so they can wow the crowd. If you're a helper, don't do it. If you're someone reentering, don't buy into it. Instead, work on an overall plan, a very specific Job Search Objective, and a narrative that succinctly tells your story.
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